Ability to always create net new leads Disable 'update' on existing leads For example/context, they have a lead who they talked with about product A, that lead went thru sales cycle and moved to closed won status. They talk to the lead again about product B, they'd prefer to create a net new lead, so they can work the lead and have it go through the sales cycle for product B vs updating the existing lead which was already worked and closed won for product A.